Panoramic analysis of development status of various categories of hardware tools industry


Published:

2019-12-18

Most domestic hand tool companies are mainly low-end products or OEM. High-end products and brand products are still controlled by European and American countries. Also, because the profit margin of manual tools is shrinking, the space for price reduction is decreasing, and it is difficult for enterprises to establish core competitiveness based on price competition alone. New development paths should be explored. Only if the enterprise guarantees the stability of product quality, that is, it also guarantees the integrity of the enterprise, can it get the customer's letter. Although the user will consider the price factor in the choice of tools, according to the survey, quality is the most important factor for users to consider. If it has a place, "expanding its own brand influence", improving product quality is also key. In the case of a good product, "quality is guaranteed," proper brand promotion is particularly important, and after-sales protection. Many domestic companies do not have sufficient after-sales service, or there is basically no after-sales service, which has become a major weakness for us.

Most domestic hand tool companies are mainly low-end products or OEM. High-end products and brand products are still controlled by European and American countries. Also, because the profit margin of manual tools is shrinking, the space for price reduction is decreasing, and it is difficult for enterprises to establish core competitiveness based on price competition alone. New development paths should be explored. Only if the enterprise guarantees the stability of product quality, that is, it also guarantees the integrity of the enterprise, can it get the customer's letter. Although the user will consider the price factor in the choice of tools, according to the survey, quality is the most important factor for users to consider. If it has a place, "expanding its own brand influence", improving product quality is also key. In the case of a good product, "quality is guaranteed," proper brand promotion is particularly important, and after-sales protection. Many domestic companies do not have sufficient after-sales service, or there is basically no after-sales service, which has become a major weakness for us.

In the face of increasingly fierce market competition, “If domestic companies do not pay attention to this,” it will affect their long-term development. "Most of the power tools sold worldwide are produced and exported from China." China has become the world's major supplier of power tools. With the development of the power tool industry, "some problems have become increasingly apparent. In particular, the progress of the reform of the scientific research and development system is slow, with obvious gaps with foreign countries, low foreign exchange earning from export products, low performance levels, low selling prices, small business scale, low concentration, and rising raw material prices. Quality improvement.

Power tool companies must seize the new development situation, “intensify scientific and technological innovation,” actively carry out product certification, “accelerate the technological transformation of enterprises,” “improve supporting measures,” “actively create conditions,” “absorb foreign capital,” and “promote corporate asset reorganization.” never fail. The market for pneumatic tools is favored by businessmen. `` On the one hand, its technical requirements are relatively high. '' `` The range of use of pneumatic tools is becoming wider and wider. '' In addition, the after-sales service is keeping up with it. Concerns, "the sales of pneumatic tools will be further stabilized. But because its market price is generally higher than electric tools, this has also become one of the main reasons why pneumatic tools are not commonly used. With the continuous improvement and maturity of domestic production technology, the price of pneumatic tools will gradually decline.

With the gradual increase of the consumption level of ordinary people, “cars are driving into ordinary people ’s families,” the demand for car-mounted tools and auto insurance accessories has increased significantly. Car on-board tools include wrenches, jacks, rivet guns, etc. Among them, electric car on-board tools are the best sellers. Electric vehicle tools are small in size, light in weight, excellent in performance, and safe to use. The rivet gun can also be applied to the decoration industry such as decoration, woodworking, etc. At the same time, "practical family composition tools have begun to enter ordinary people's homes. Exquisite packaging, complete variety, a variety of functions and reasonable prices "is a good helper for families and businesses" is also a good gift for relatives and friends. In particular, some foreign tourists "are fond of practical family tools," and choose a set for personal use or gifts to relatives and friends. "Economic and affordable." The demand for hardware tool products is very strong, especially the emergence of gift tool sets, which points a new path for the hardware tool industry.

In recent years, "garden tools have also entered the ordinary people's family in a grand place. Its style and color have also changed from the previous monotonous style. New styles and colorful colors such as yellow, green, and blue have been added. Especially in the type of tools, it is much richer than before. According to Jiuzheng Building Materials Network, driven by the emerging trend in the hardware market, `` practical household tools, garden tools, automotive supplies tools, machine tools and other hardware tools and other hardware tools have increased in price, and the purchase has stabilized and the sales situation is optimistic. '' Great efforts should be made to develop electric tools, hand tools, measuring tools, rangefinders, pneumatic tools, garden tools, and desktop tools. Focus on the development of high-end and sophisticated combination tools, automotive tools, construction hardware, kitchen tools and other products. Variety, multi-specification, serialization of core technologies and products with independent intellectual property rights. It is time to clarify the focus of development and promote the upgrading of the industrial structure. At present, the production and operation situation of China's power tool industry is still strong.

The domestic power tool market demand is still very large, and it will promote the production and operation of domestic enterprises, which are mainly domestic sales, to develop in a favorable direction. However, people also noticed that due to the difficulties encountered in foreign trade exports, many power tool companies that were originally only exporters have begun or have turned to the domestic market, intensifying competition in the domestic power tool market. Those enterprises that are "defensive" in the face of difficulties and do not think aggressively will encounter more crises. However, foreign hardware import tool companies pay great attention to the new design of their products. The research and development department that they belong to conducts a large number of investigations and studies on users on a planned basis every year.